I am a product designer driven by curiosity and a lot of questions. I design thoughtful experiences inspired by how people interact with the world.
CV
Work
I am a product designer driven by curiosity and a lot of questions. I design thoughtful experiences inspired by how people interact with the world.
CV
Work
A screen-free audio player for children
Shipped: August 2024
Role: Product Designer
Team: Mo (Engineer), Jaime (Marketing Manager)
Yoto x Harry Potter needed a landing page that felt as magical as the partnership, immersive and exciting, but still easy to explore and shop.
Process
The challenge was bringing the wizarding world to life digitally without losing clarity. I experimented with layout, imagery and hierarchy, trying to find the balance between storytelling and usability, and figuring out how to guide users through the page without it feeling like a catalogue.
Solution
The final page leaned into the magic, rich imagery, considered layout and small interactive moments made it feel like a destination rather than just a product page. But underneath all of that, the path to explore and buy was always clear.